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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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URC launches Avaris in New Cairo

Kuwaiti developer URC (United Real Estate Company) has just announced the launch of new project Avaris in New Cairo.
Following their branding campaign last October, the new ads announce the launch of phase 1, promising the delivery during 2018. Riskily taking the name of Egypt’s former capital during the times of the Hyksos, the new project appears on the billboards with elegant branding, a logo that is open to many interesting interpretations, and minimal ad copy.
The campaign was launched during the second week of December, keeping some of the previous campaign’s ads, and using large and x-large uni-poles, gates, double-decker poles, lightboxes, and flags on most major roads of Greater Cairo.

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OOH Size:  , , , ,
Country: Egypt
Region: North Africa

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