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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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UBER reveals Barshata campaign

Car booking app UBER has just released the teaser campaign they launched under the hashtag “البرشطة_مدرسة#” (“the school of barshata”).
With daring sarcasm, the brand launches two different messages portraying a man and a woman, and humorously plays with the double meaning of “barshata” (parachute). The messages vary for each gender, the female model featuring the message that reads “the cost of Barshata is expensive, UBER is more cost effective”, while the male example uses ad copy worrying about time: “Barshata has certain time, UBER is 24 hours”.
It seems the brand didn’t learn the lesson when their Mother’s Day campaign backfired last March, and their new chauvinist joke is causing some uproar among Egyptian ladies.
The campaign has just been revealed and uses Large and X-Large uni-poles, Gates and Double-deckers on the main roads of Greater Cairo.

CAMPAIGN CREDITS:

Brand:
Industry: ,
OOH Size: Large, , ,
Country: Egypt
Region: North Africa

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