Rhodes announces Phase II with new OOH campaign
Plaza Gardens is back on the roads of Greater Cairo to announce the official take-off of phase II of project Rhodes New Capital.
Repeating the dark backgrounds from previous campaigns with a similar design, the developer keeps the visual elements to a minimum and places a strong focus on the ad copy to announce “Launching Phase II”, with a tag line that informs audiences that the new phase will consist of “Villas. Duplexes. Apartments”.
The campaign started during the third week of October and can be seen on double-decker poles, gates and large uni-poles in several districts across Greater Cairo.