Odyssia returns to the billboards with strategic OOH planning
Tycoon developer Sabbour (Al Ahly for Real Estate) has brought back their latest development Odyssia back to the roads of Greater Cairo.
Just as we say goodbye to the summer, the real estate company has relaunched the promotion of Odyssia in Mostakbal City, switching focus from beach projects to the residential projects in the city. The outdoor campaign is highly strategic in media planning and positioning, using advantageous serials and gate combinations that reinforce the visibility of “Alaire Parks” – the starting phase of the project that was first advertised last Spring.
The campaign reappeared on the billboards at the head of September and displays a wide range of OOH types of large format, such as uni-poles, mega signs, double-decker poles, billboards, and lightboxes.