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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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New outdoor campaign announces Vivienda

A new limited Out-Of-Home campaign has hit the roads of Greater Cairo to announce a new development at La Mirada in Mostakbal City.
Under the name of “Vivienda” – Spanish for “residence” –, the ads display a mix of images of happy families running in open fields, dark backgrounds with abstract nature designs, and residential home units. The ad copy informs viewers that this project will be part of La Mirada and will be developed by Housing & Development for Real Estate Investment, one of HD Bank subsidiaries.
The campaign started during the second week of October and uses uni-poles and mega signs on a very limited area of the Ring Road.

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Country: Egypt
Region: North Africa

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