Taking too long? Close loading screen.
Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

Contact Us

[]
1 Step 1
Nameyour full name
icon-user
Write your message heremore details
0 / 500
keyboard_arrow_leftPrevious
Nextkeyboard_arrow_right
FormCraft - WordPress form builder
We are always looking for new talents, share your talents and skills with us we are love to have you with us
Careers

Follow Us on Twitter

Search:

New campaign from Al Burouj includes hidden CTA

Just a month after the recent announcement of new phase ALCOR, mega project Al Burouj has launched a new outdoor campaign that mixes brand positioning with a CTA (Call-To-Action) that fails to be seen from the roads.
Over the brand’s usual dark backgrounds, the ads display a variety of messages in huge font of different colors, starting with “Why-questions” and aiming at interaction with the audience.  The CTA, however, is included in such small size among all the huge block letters that looks like a newspaper classified – completely failing in visibility with the wrong sizing for outdoor advertising.
The campaign started at the beginning of October and can be seen on mega signs, double-decker poles, uni-poles, and large-format combinations on strategic locations across Greater Cairo.

CAMPAIGN CREDITS:

No Comments

What do you Think...

Toyota targets 21st-century men with the new Fortuner Previous Post
“Next Move” is out again with a special promotion during October Next Post