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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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McDonald’s promotes the joy of “Happy Meals”

McDonald’s Egypt has launched a new outdoor campaign to promote their renowned “Happy Meal” on the billboards of Greater Cairo.
Using basic white backgrounds to enhance the visuals that cover the favorite red box, ad copy lures consumers with the slogan “Each box has its own joy” and the starting price of the meal without tax.
The campaign was released during the third week of October using gates, large uni-poles, mega signs, double-decker poles, lightboxes, and billboards on the main districts of Greater Cairo.

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