Mall of Egypt gets ready to glow at Christmas
Leading shopping center in 6th of October City “Mall of Egypt” has just released their Christmas campaign, and it seems the mall is ready to glow this season.
Following their usual conceptual designs, the new ads mix Christmas motifs with fashion accessories under the slogan “Let it glow”, and use all the jolly colors of the season.
Parallel to the festive campaign, a less abstract and much more specific message launched in partnership with Visa announces the chance of winning a trip for two to 2018 FIFA World Cup Russia during a limited-time promotion.
The double-sided campaign started to spread at the end of the first half of December and uses large and x-large uni-poles, gates, mega signs, and lightboxes on selected strategic locations across the Greater Cairo.