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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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La Verde strategizes OOH media planning

Following the recent announcement of their project in the New Administrative Capital of Egypt, real estate developer La Verde has started to evolve the OOH media planning.
The campaign, which started last September with OOH types of large format, such as double-decker poles, mega signs and uni-poles, has switched locations to new areas of strategic importance to reinforce the visibility of the brand and widen the reach. Visuals and messages remain the same, with the green color at the core of the design.

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