La Verde announces project in New Capital
New real estate investment company La Verde has launched an outdoor campaign to announce the development of a residential project in the New Administrative Capital of Egypt.
The ads emphasize the green color as main theme to match the brand’s and project’s name, which in Spanish means “The green one”. Floor mosaics with flowery patterns localizes the visuals, while the ad copy focuses on three values “Green. Safe. Investment”.
The campaign started during the first week of September and uses uni-poles, double-decker poles and mega signs on the main roads of Greater Cairo.