Jumia gets ready for the school year with OOH campaign
Online portal Jumia is back with a new outdoor campaign to promote school supplies just before the new school year begins.
The ads display a box full of school-related items over the background of a traditional school blackboard. The ad copy announces “School supplies at best prices”, with the added value of home delivery.
Launched during the last week of August, the campaign uses uni-poles and gate combinations on selected locations of Greater Cairo.