Juhayna celebrates Mother’s Day with new OOH campaign
With Mother’s Day approaching soon, Egyptian dairy manufacturer Juhayna has taken the opportunity to launch a new OOH campaign to appreciate the mothers’ role.
The ads use Juhayna’s branded shades of blue, and feature their variety of dairy products, such as milk and yoghurt. The campaign is dedicated to Egyptian mothers with ad copy that reads “Supporting Egyptian Mothers”. The ads also showcase images of different mothers with their children, so it’s safe to say that the campaign serves as an appreciation to mothers and their role in the family.
Launched during the first week of March, the campaign uses mega signs, large uni-pole, double-decker poles, and gates in various locations across Greater Cairo.