In a world where technology is the 21st centuries oil, the traditional outdoor trading is no longer efficient, the hundreds of phone calls and many follow-ups to get the media plan you are planning
Months over months, you have been tracking with us how the pandemic is affecting the billboards that we all knew and loved, seeing the decline increase every day with a huge number of unoccupied,
The OOH market is reaping the benefits of its Market Insights increasing numbers of October, totally reflected on the top 20 campaigns of the same month, showing how much of ongoing brands have kept
Cairo’s billboards have been facing lots of ups and downs lately during the COVID-19 outbreak period and as the voice of the OOH media, we had to report it all, depending on the numbers that never
The Top 20 Campaigns of September have brightened the billboards of Cairo and it’s time for us at INSITE OOH to announce the brands and advertisers that thrived to invade the streets with the
Comparable to July's top campaigns, August's top 20 campaigns are revealed to show only little difference between the two months, with mostly the same real estate advertisers ranking on top.OOH
August's Market Insights have just arrived to reassure that Cairo's billboards are paving their way back with constant improvements since the pandemic consequences on the OOH scene. After the
The billboards of Cairo are coming back with more campaigns than the few last months before with 73 new campaigns and 87 ongoing ones compared to 38 new campaigns and 85 ongoing campaigns back in
After months of lying back due to COVID-19’s negative effects on Cairo's billboards, the OOH media landscape is finally flourishing again, after April’s, May’s, and June’s dropdown. Total
Tracking the North Coast action has been our yearly goal, as it’s becoming a hot destination not only for vacationers but also for the racy OOH competition. As the heat increases day by day, part 2
During the second quarter, The Out-of-home action on Cairo's billboards has been considerably affected due to COVID-19 spread. Although it started in April with a nearly 20% decrease in the market
June 2020 brings more changes and surprises to Cairo's billboards, spreading hope to all the advertisers, marketers, and OOH enthusiasts out there, predicting a brighter future, where the market goes
The Emirates is lighting its iconic buildings of Dubai and Abu Dhabi in solidarity with its sister Arab country, Egypt, in the 68th memory of the 23rd of July Revolution.Burj Khalifa,
At this time of the year, it's the moment when INSITE OOH delivers the coverage of what's happening on the road trip to the North Coast; it has always been a playground for vast and creative OOH
The current results of the pandemic of COVID-19 are still running, leaving scars on the empty billboards of Cairo as a witness to this time that shall pass anyway.12 ongoing campaigns have landed
The epidemic of COVID-19’s effects is still looming in May’s numbers, campaigns, and occupancies as a natural reflex to the ongoing quarantine in Egypt, where everyone is staying home for their
In Egypt, the OOH market is one of the most dynamic and interactive media channels, with multiples of advertisers fighting for a hot spot and better exposure that OOH delivers. During the beginnings
The past few months made all of us witness new abnormal circumstances due to the outbreak of COVID-19, which has undoubtedly brought our spirits down. New terms have entered our daily conversation;
Despite all the ongoing events that have been affecting all of us as individuals, the capital of any industry and the number one fuel to the OOH market, the outdoor media has been holding on to the
As expected by lots of OOH experts and as seen in the last period’s number of out-of-home campaigns in the market, COVID-19 outbreak’s negative effect has reached the media that you can’t turn
It has been recorded from the Market Insights of this month that the real estate industry is rising high again due to the postponed event of Cityscape Egypt which was seen in the Top 20 Campaigns of
The outdoor advertising market has always been surprising, getting up and down with industries and occupancy numbers to make marketers wonder. But, numbers have always revealed the mystery and solve
Between raising awareness and thanking the frontline heroes among us, many brands, advertisers and governmental institutions have stepped up bravely during March and April 2020 to decorate the
From the light of the Corporates Social Responsibility (CSR) and out of their vow to stand behind the Egyptian community against our fight, facing COVID-19; brands, advertisers, OOH agencies,
It seems like the year 2020 is bringing to the table more than anyone could expect, making us witness the ups and downs of the Egyptian OOH market, especially when it comes to its occupancy. The real
Back to its stable state, the Top 20 Campaigns have shown minor changes in February with a huge number of ongoing campaigns still topping the billboards’ charts, while few have surfaced to announce
Three years ago, since our inception, our dream was all about conquering new capitals to attract more and more of the outdoor communities around the world. Our online-driven platform has been always
Out-of-home Advertisers in Egypt have a quite crowded calendar throughout the whole year filled with events and holidays. It adds more challenges to marketing and advertising departments out there,
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