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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Government’s initiative “Two is enough” on the billboards

Egypt’s Ministry of Social Solidarity, in collaboration with UNFPA, has launched an OOH campaign as part of their edification initiative “Two Is Enough”.
Aimed at spreading awareness of the importance of birth control among the Egyptian population, the campaign uses forceful visuals and straightforward ad copy, asking viewers “What’s better? To divide it by 5 or to divide it by 2?”. Images of broken bank notes and shared beds alternate on the billboards to emphasize the copy.
The campaign started at the beginning of October and uses large uni-poles and gates on selected locations across Greater Cairo.

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