El Araby takes customers to Russia
El Araby Group has launched a new OOH campaign to announce discounts and an exciting contest that offers customers the chance to win a trip to Russia to support Egypt’s National Team during FIFA World Cup.
Over celebratory backgrounds with football motifs, the ad copy informs viewers of up to 20% discount and the chance to win a trip to Russia with accommodation and travel expenses fully covered. The logos of the group’s distributed brands appear at the bottom, just like previous branding campaigns from El Araby – with the exception of Hitachi that does not appear on this occasion.
The campaign was launched during the first half of December on very strategic locations and uses large and x-large uni-poles, gates, double-decker poles, mega signs, lightboxes, and flags.