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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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El Araby takes customers to Russia

El Araby Group has launched a new OOH campaign to announce discounts and an exciting contest that offers customers the chance to win a trip to Russia to support Egypt’s National Team during FIFA World Cup.
Over celebratory backgrounds with football motifs, the ad copy informs viewers of up to 20% discount and the chance to win a trip to Russia with accommodation and travel expenses fully covered. The logos of the group’s distributed brands appear at the bottom, just like previous branding campaigns from El Araby – with the exception of Hitachi that does not appear on this occasion.
The campaign was launched during the first half of December on very strategic locations and uses large and x-large uni-poles, gates, double-decker poles, mega signs, lightboxes, and flags.

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