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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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El Abd Patisserie lives the joy of the Prophet’s birthday

Renowned Egyptian bakery El Abd is back on the billboards of Greater Cairo to celebrate the Prophet’s birthday with special shows and delicious pastries.
Over backgrounds full of color and cheerfulness, the ads feature shots of their circus commercial with ad copy that reads “Live the Joy of the Birth Celebration”. Some selected locations include lighting effects that creatively animate the visuals at night, while the whole Out-Of-Home campaign is accompanied by lively shows on the city streets that the brand communicates and shares through their Social Media pages.
The campaign was installed just in time for the second half of November and uses with Large and X-Large uni-poles, Gates, Double-decker poles, Lightboxes, and Mega signs on very strategic locations across the Greater Cairo.

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