EIT upgrades OOH campaign to present new KIA Sportage
KIA’s representative EIT has upgraded their September OOH campaign that presented the new models of KIA Grand Cerato and KIA Rio, to focus on the new KIA Sportage for 2019.
The campaign displays the upgraded model in an elegant grey carbon color over urban backgrounds by the sea, encompassing the concepts of open possibilities and reliability. Along with ads that present the individual features of the new model, the ad copy informs viewers of the starting price, as well as the hotline of the brand in Egypt.
Released at the beginning of October, the campaign uses mega signs, billboards and uni-poles in selected locations across Greater Cairo.