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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..

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INSITE OOH / Experts Talk

The billboards of Ramadan – 2018 Edition (Part I)

With Ramadan in its prime, the roads of Greater Cairo are filled with OOH creativity and best wishes across every district of the city. The billboards feature plenty of Ramadan campaigns, and INSITE OOH is here to make sure you don’t miss any of them!...

Is your OOH strategy ready for Ramadan?

With Ramadan approaching fast, we see marketers across Greater Cairo rushing to finalise the last touches of their special marketing campaigns for the holy month. Ramadan is, specially in the MENA Region, a great opportunity to connect with customers for brands across almost every industry...

5 Outdoor Advertising Trends to watch in 2018

2017 was an exciting year for the outdoor media landscape of Greater Cairo. The general occupancy across the city kept well above an average 80%, and some campaigns impacted the market in unexpected ways, giving way to new tendencies that will continue to develop during...

OOH Is Still Alive…

During the last decade with the rage of the new media (digital, online and social), most experts and specialists thought that traditional ...