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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Beta Egypt presents new OOH branding campaign

Egyptian Real Estate Developer Beta Egypt has hit the roads of Greater Cairo with a new outdoor branding campaign that emphasizes happiness as the company’s essential motto, as well as the brand’s landmarks in numbers.
With ad copy that reads “Happiness is contagious”, “timeless” or “inspiring” over bright colorful backgrounds, varied models pose in different ways to express happiness in the many walks of life. The campaign also includes a wide-ranging message house, with slogans that highlight early delivery, the expertise of the brand, and even the brand’s values. This campaign seems like the preceding hint for the launch of a new project from the developer.
Starting at the beginning of December, the campaign uses Large and X-Large uni-poles, Gates, Double-decker poles, Mega signs, and Lightboxes on the brand’s fixed locations in 6th of October City, as well as some additional locations across the Greater Cairo.

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