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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Banque Misr launches rewards program

Egyptian financial institution Banque Misr is back on the roads of Greater Cairo with a new OOH campaign that announces its recently-launched rewards program for customers.
The campaign follows more modern guidelines than previous campaigns from the brand in both, visuals and ad copy, with a strong focus on the concepts of holidays and discounts, and a slogan that promises viewers that they “can do everything”.
Launched during the first half of September, the campaign can be seen on uni-poles, billboards and lightboxes on strategic locations across the Greater Cairo.

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Country: Egypt
Region: North Africa

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