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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..

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Banque Du Caire evolves outdoor strategy

After launching an OOH campaign to promote their credit cards, Banque Du Caire has released a follow-up campaign to promote their savings certificates.

The ads use the theme of a street sign, with traffic cones and a road that serves as background. The ad copy announces their new interest rate at a 15%, and try to catch viewers’ attention with the typical construction warning “Watch Out!”

The new campaign started to spread during the last week of February and can be seen on selected districts across the city using T-poles, large uni-poles, gates, billboards, and flags.


OOH Size: , , , ,
Country: Egypt
Region: North Africa

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