Real Estate Developer MBG has launched a new OOH campaign to announce their latest project in the New Administrative Capital namely; PUKKA.
The campaign uses images from a top floor perspective, overseeing the sky and green areas. The ads depend mainly on the background along with ad copy that reads “PUKKA New Capital… Launching Now” – a twist to the usual teaser “Soon” that emphasizes the readiness of the project.
Launched during the second week of February, the campaign uses large uni-poles, double-decker poles, lightboxes, and billboards in various locations across Greater Cairo.
Industry: Real Estate
Brand: Pukka New Capital
Advertiser: MBG Development
OOH Size: Billboard | Double-decker Pole | Large uni-pole | Lightbox
Region: North Africa
Tags: New Administrative Capital | Product Launch
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