Egyptian developer Life Park has recently upgraded their ongoing OOH campaign for Life Park mixed-use development in Sheikh Zayed City.
Following last month reinforcement of the promotion of their commercial facilities, the brand has evolved the campaign with new artwork that features a mix of black backgrounds and gold motifs, and ad copy of unusual font style. The ads also feature images of their brand ambassador, top Egyptian artist Mohamed Mounir.
The campaign started to spread in new strategic locations during the first week of December and can be seen on uni-poles, Gates, T-Poles, Billboards, Mega signs, and Lightboxes across Greater Cairo.

Life Park dresses up elegantly on the city’s billboards-00Life Park dresses up elegantly on the city’s billboards-01
Life Park dresses up elegantly on the city’s billboards-00Life Park dresses up elegantly on the city’s billboards-01

The Art & Science of OOH

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