Asfour Crystal is back on the roads with a new OOH campaign that announces end-of-the-year discounts at their stores.

The renowned crystal manufacturer is a constant presence on the roads of  Greater Cairo, and couldn’t miss the opportunity to launch a last promotional campaign before the year comes to an end.

Though limited in size, the campaign spreads on the highest-trafficked roads of Greater Cairo with billboards and lightboxes that announce the limited-time promotion over dark backgrounds and neon-lighting-inspired artwork.

The Art & Science of OOH

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