Kuwaiti developer URC (United Real Estate Company) has just announced the launch of a new project Avaris in New Cairo.

Following their branding campaign last October,  the new ads announce the launch of phase 1, promising the delivery during 2018. Riskily taking the name of Egypt’s former capital during the times of the Hyksos, the new project appears on the billboards with elegant branding, a logo that is open to many interesting interpretations, and minimal ad copy.

The campaign was launched during the second week of December, keeping some of the previous campaign’s ads, and using uni-poles, gates, double-decker poles, lightboxes, and flags on most major roads of Greater Cairo.

URC launches Avaris in New Cairo-00URC launches Avaris in New Cairo-01
URC launches Avaris in New Cairo-00URC launches Avaris in New Cairo-01

The Art & Science of OOH

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