Fashionwear brand OR has hit the roads of the city to showcase their latest collection for the Fall/Winter season.

Though limited in locations and OOH types, the ads can be seen in strategic locations across the city featuring the latest designs of the  Egyptian fashion brand, as well as the store's locations in leading retailers Mall of Egypt and Mall of Arabia.

The campaign was launched during the second week of December and uses uni-poles, T-Poles and billboards on several roads of Greater  Cairo.

OR’s winter collection featured on the billboards-00
OR’s winter collection featured on the billboards-00

The Art & Science of OOH

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