Dorra Developments, one of the tycoons real estate developers in Egypt, has taken to the billboards of Greater Cairo to announce the launch of Phase II of Address East, their new flagship development in New Cairo.
Following the very recent unveiling of the project, the new campaign proudly announces that phase I is sold out and the developer is “Now launching Phase II”. The ads keep developing the original calligraphy artwork and combine it with images of the home units.
The campaign has been launched just in time for the second half of December and uses uni-poles, gates, double-decker poles, mega signs, lightboxes and strategic serials that reinforce the reach of the campaign on the highest-trafficked roads of Greater Cairo.

Dorra launches Phase II of Address East-00Dorra launches Phase II of Address East-01
Dorra launches Phase II of Address East-00Dorra launches Phase II of Address East-01

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