El Araby Group has launched a new OOH campaign to announce discounts and an exciting contest that offers customers the chance to win a trip to Russia to support Egypt’s National Team during FIFA World Cup.
Over celebratory backgrounds with football motifs, the ad copy informs viewers of up to 20% discount and the chance to win a trip to Russia with accommodation and travel expenses fully covered. The logos of the group’s distributed brands appear at the bottom, just like previous branding campaigns from El Araby – with the exception of Hitachi that does not appear on this occasion.
The campaign was launched during the first half of December on very strategic locations, using uni-poles, double-decker poles, mega signs, lightboxes, and flags in different locations across Greater Cairo.

El Araby takes customers to Russia-00El Araby takes customers to Russia-01
El Araby takes customers to Russia-00El Araby takes customers to Russia-01

The Art & Science of OOH

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