Leading shopping center in 6th of October City “Mall of Egypt” has just released their Christmas campaign, and it seems the mall is ready to glow this season.
Following their usual conceptual designs, the new ads mix Christmas motifs with fashion accessories under the slogan “Let it glow”, and use all the jolly colors of the season.
Parallel to the festive campaign, a less abstract and much more specific message launched in partnership with Visa announces the chance of winning a trip for two to 2018 FIFA World Cup Russia during a limited-time promotion.
The double-sided campaign started to spread at the end of the first half of December and uses uni-poles, gates, mega signs, and lightboxes on selected strategic locations across the Greater Cairo.
Industry: Shopping Malls
Brand: Mall of Egypt
Advertiser: Majid Al Futtaim
OOH Size: Gate | Lightbox | Uni-Pole | Mega-Sign
Region: North Africa
Tags: Christmas Campaign | FIFA World Cup | North Africa | Regular Advertiser | Special Promotion | Visa
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.