The renowned telecommunications company; WE, has captivated the OOH scene again in Greater Cairo to present its dazzling Control Plans, which are Kix and TAZBEET by featuring the musical artist Shahyn in a TV commercial as well as on the OOH media. This new campaign has popped up after congratulating Egyptian Heroes for the victory in Tokyo in its latest OOH campaign.

The visuals feature the musical artist Shahyn, using snippets of the TV commercial ad, appearing on WE’s famous purple background, which represents the brand’s identity and image.  The ad copy offers charging 1 unit for 1 minute to all networks, with the slogan "For the first time in Egypt" highlighting this deal as the first of its type in Egypt. The campaign also encourages potential customers to sign up for the new Control Plans, which charge 1 KIX per 1 minute across all networks and allow you to select 5 favourite numbers for cellular discounts, as well as WE Extra, which allows subscribers to increase KIX at any time during the month, and WE Share, which allows KIX to be transferred. Tazabeet also offers normal-priced minutes to all networks, with bundles ranging from Tazabeet 30 to Tazabeet 110. The ad also mentions that you can subscribe by dialling *660# for Tazabeet and *666# for KIX.

Longing for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.

Campaign Credits

Industry: Telecommunication

Brand: WE

Advertiser: TE (Telecom Egypt)

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Promotional Campaign | Shahyn

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