One of the most successful clothing brands from all over the world, Lc Waikiki (LCW), boosted an OOH campaign on Dubai’s billboards. Lc Waikiki’s clear vision is that “Everyone Deserves to Dress Well” and they succeeded in satisfying demands using an emotional appeal in their campaigns showing the world that they are loyal and committed to them for good quality material and clothing. Moreover, they’re aiming to be one of the most successful clothing and fashion brands by 2023. 

Lc Waikiki delivers to all generations and genders; for women, men, kids, babies, as well as LCW homes offering household necessities. Throughout the website, consumers have the privilege of enjoying special offers that are not available in-store. You can also enjoy free shipping and the hottest "Eid Offers".  It’s not like any other normal clothing brand, Lc Waikiki’s sustainability policy involves Lc green, organic, eco-friendly, recycling, and animal friendly where they believe in “The Power of Whole" to be part of nature especially during the pandemic, using natural resources. They also offer their nature and animal friendly products to the valued customers. 

The navy blue background color showing on the billboards represents and identifies Lc Waikiki’s logo color, where it states that it’s going to be available in Sahara Centre and City Centre Al Zahia adding to shop online through “6th”. The campaign popped up on the billboards of Dubai within the first week of July 2021 and running with a focus on Sharjah with limited locations.

The Art & Science of OOH

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