Decathlon is a sporting products retailer based in France. With over 1647 locations in nearly 1000 cities throughout 57 regions, they established themselves as the world's largest athletic goods retailer. The world leader in sports equipment, Decathlon debuts on UAE’s Billboards for the first time with an OOH advertising campaign to sustainably make the pleasure and benefits of sports accessible to the many. 

The visuals illustrate kinds of products that Decathlon provides to its consumers, as it is shown on the billboards, a group of athletics from all ages, wearing range of Decathlon's inline skate products, horse riding clothes, squash products, swimming clothes, fitness goods, jogging clothes, cycling items, surfing products, snorkelling items, and last but not least hiking products, alongside more than 50 sports under one roof. The ad copy says that you can find Decathlon in “level 1 at Dubai Mall”.  This new campaign started in the third week of June for the first time with a limited location in Digital Screens in Dubai

The Art & Science of OOH

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