Beta Greens glams up Greater Cairo’s billboards with its massive OOH campaign for its real estate project in New Cairo’s Mostakbal City. After Beta Green’s last campaign in June announcing the launch of their residential project for urban development in Mostakbal City. The development is perceived as a carefully designed compound to create a community that values privacy, happiness, tranquillity and a lifestyle that involves a relaxing green environment. 

The project is 730 units large with various constructions of villas and apartments. The visual reflects how the buildings are very elegantly designed with the latest and modern construction approach and technology. The Beta Greens project is located in the middle of the city or capital which makes it a prime and genius location to launch such a compound. The campaign reflects that the real estate developers induce green spaces, artificial lakes, sports & social clubs, private garages, a shopping mall along with integrated and catering services. 

The motto for the campaign translates to “Immediate Delivery is the Best Investment”. The ad copy also provides Beta Greens’ hotline “19231”. For more information on Beta Greens’ campaign in terms of kinds, types, budgets and locations, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system functioning in Cairo and Dubai.

Campaign Credits

Industry: Real Estate

Brand: Beta Greens

Advertiser: Beta Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Promotional Campaign

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