The British fashion house, Burberry has revealed a new campaign over the roads of Dubai with an DOOH advertising campaign, introducing the new Burberry Olympia Bag collection. This campaign has popped up after showcasing its spring/summer 2021 collection in its previous campaign.   

The new collection is sparked and designed by the creative director Riccardo Tisci, making use of famous names such as the American model Kendall Jenner, the English singer-songwriter FKA Twigs, and the British DJ Shygirl to be part of Burberry’s new campaign.  According to Riccardo Tisci, he wants to capture the essence of femininity, so he chose Kendall Jenner, FKA Twigs, and Shygirl who embody the power and beauty of femine energy to model the luxe Olympia bag.   

The Olympia bag is inspired by the distinctive architecture of Burberry’s fall-winter 2020 show that took place at Kensington Olympia in London. It's distinguished by a sleek design that resembles a sculptural crescent moon and comes in a variety of colors ranging from juniper green, vibrant marigold yellow, pale blue, black, burgundy, and classic warm sand. The new Olympia bag is intentionally set on a minimalistic backdrop of white marble with a statue of Ancient Greece. This campaign emerged in the first week of June with a limited location on Digital Screens at Al Safa Street (City Walk) in Dubai

The Art & Science of OOH

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