The designs for the CHANEL eyewear 2021 collection has lightened up the billboards of Dubai with an OOH advertising campaign, bringing up frames with a strong and feminine appeal, reinforced by refined and valuable elements. This campaign appeared after featuring Keira Knightley in its previous OOH campaign to promote the all-of-a-kind Chanel Coco Mademoiselle perfume.
This OOH campaign is featuring the Dutch fashion model Jill Kortleve as an ambassador of Chanel, wearing rounded sunglasses from the 2021 collection, enhanced by a minimalist framer that is embellished by the renowned double C of Chanel, also is adorned with black acetates and sequins. It is worth mentioning that the new collection is 100% protecting skin from ultraviolet rays and ultraviolet B rays, this is due to the Gray gradient lenses which are UV category filters. This new campaign emerged in the first week of June with a limited location, specifically on UniPole Billboards at Sheikh Zayed Road in Dubai.
Industry: Fashion & Accessories
OOH Size: Uni-Pole
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates | Chanel | Chanel Sunglasses | Chanel Eyewear | Chanel Eyewear Collection 2021 | Jill Kortleve | Chanel UAE | Chanel Ae
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