BOSS decorates Dubai’s billboards with a campaign that motivates people to make their impressions. Boss markets the idea that everybody has a different story that can be reflected and expressed through personal styles and fashion. Orlando Bloom has been announced as the Boss Eyewear ambassador for 2021. He is seen wearing sleek and modern shapes as well as versatile clip-on lenses. 

Bloom is a worldwide icon that has a very influential sense of style which tends to create undeniable synergy between the regular Boss Man and the ambassador. This makes Orlando the perfect pick for Boss’s new collection and signature styles for the summer of 2021. 

The Boss Uni-Pole campaign reflects the extent of which glasses and sunglasses are an integral part of male outfits and eyewear can reflect wardrobe and fashion choices as well as the person’s mood and vibe. The brand clearly understands the need and demand to look good without being uncomfortable. The key motto for the campaign is “Everybody Has a Story to Tell” and the campaign was shot by Matthew Brookes. 

The campaign is an optimistic and enthusiastic mix of effortless and cool coloring with Bloom introducing a playful and laid-back approach to the modern shade frames of the latest Boss Eyewear Collection. The photographer and director of the campaign is Cliff Watts while the stylist was Maryam Malakpour. Grooming efforts were exerted by Cristal Liz. The campaign was produced and distributed by Safilo Group. 

The outdoor ad emerged in the second week of May, appearing on Uni-Poles across Sheikh Zayed Road, Dubai. 

The Art & Science of OOH

Back To Top Arrow