The upcoming real estate company, Menassat Developments, has arrived on the billboards of Cairo with an OOH advertising campaign, turning the spotlights on the wonderful site of their first project "Podia Tower New Capital". It shows up after nearly a month.

The OOH campaign has appeared with mesmerising visuals of skyline and an imaginary shot of Podia Tower, bringing the word "A Location Like Never Before", referring to a very privileged location in Downtown New Cairo. The first smart administrative capital tower, Podia Tower, provides multi-products from medical, administrative to the commercial units, overlooking the Green River. Besides, there is a straightforward call-to-action through their hotline on the bottom of the ad corner in case having any further details about the new project. The most interesting part is that the project is implemented by Pinnacle, the company that designed Damac Heights, Khalifa International Stadium, Sharjah International Airport, the Iconic Tower, and Al Alamin Towers. Apparently, we wait to see something astonishing in the future.     

Learn about Menassat Developments’ campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Real Estate

Brand: Podia Tower

Advertiser: Menassat Developments

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Country: Egypt

Region: North Africa

Tags: Branding Campaign | Launching Campaign

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