Ramadan is all about evening prayers, known as Taraweeh prayers, the cannon that breaks Muslims’ fasting for having their Iftar, Suhoor which means (the meal eaten before Muslims start fasting), Ramadan decorations which lighten up our streets and houses, a beginning of new chapter in life without sins and lots of blessing and mercy. Meanwhile, Ramadan recalls childhood memories and triggers lots of emotions, wherein Ramadan means families and friends gathering at iftar as well as Ramadan nights.

Wherefore, Jumeirah Beach Residence (JBR) glamps up on the billboards of Dubai with an OOH advertising campaign, calling their audience to get into the spirit of Ramadan with JBR and promising a great outing with the whole family and friends. The visuals show images of memorable and valuable moments between lovely families, highlighting the message “Experience A Ramadan Full of Hope”, written both in Arabic and English languages on a catchy blue and green template. 

The Walk at Jumeirah Beach Residence is a stunning outdoor destination along the bustling beachside boulevard, where there are a variety of luxurious restaurants on the beach, eateries, kiosks, various activities, cinema, and shops to spend with your family and friends during the holy month. This OOH campaign emerged during the third week of April; on digital screen at Dubai Marina in Dubai

The Art & Science of OOH

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