Latest outdoor campaign from Capital Group Properties promotes Gemini, one of the projects of Al Burouj integrated community, featuring twin villas amid landscaped alleyways.
Following the brand’s usual strategy of conceptual branding, the new campaign presents the name of the project over dark colored abstract backgrounds, with ad copy limited to the message of “Fully-finished twin villas”.
The campaign was launched during the first week of November and uses Large and X-Large uni-poles, Double-decker poles, Gates, Mega signs, and Billboards on the highest trafficked roads of Greater Cairo.
Industry: Real Estate
Brand: AL BUROUJ | Gemini
Advertiser: CGP (Capital Group Properties)
OOH Size: Billboard | Gate | Uni-Pole | Double-decker Pole | Mega-Sign
Region: North Africa
Tags: Integrated Residential Compound | New Cairo | North Africa | Product Launch | Regular Advertiser
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