Your one-stop-shopping destination Centrepoint comes this year with a new Campaign for Ramadan, under the motto “Light Up Your Ramadan” which means “نور حياتك في رمضان” that has made its presence on different billboards of UAE to present its new wonderful collection for Ramadan 2021, after its last OOH advertising campaign.


 

Centrepoint this year lights up your Ramadan with a new collection for its well-known brands Shoemart, Splash, Baby Shop, and Lifestyle, featuring models from different generation; wearing some of the new outfit collection. Meanwhile, the background and visuals are brownish, highlighting the word “Ramadan Kareem” that is written with gold color. Moreover, A big crescent moon has appeared in the background to evoke Ramadan’s spirit and to make Muslims feel the vibes. 



The OOH campaign has shown up in the first week of April; on  Hoarding billboards at Sheikh Zayed Road in Dubai and Sheikh Mohammed Bin Zayed Road in Sharjah. In addition, the campaign has pooped on Unipole billboards at Sheikh Mohammed Bin Zayed road in Sharjah and Sheikh Mohammed Bin Zayed Road in Dubai. Moreover, the campaign has made its presence on Bridge billboards at Sheikh Zayed Road in Dubai and on Mega Com at Sheikh Humaid Bin Rashid street (Corniche Ajman) in Ajman.

The Art & Science of OOH

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