Since the beginning, El Abd Patisserie’s mission is to bring happiness and joy to Egyptian families on different occasions, as a result, The renowned Egyptian Patisserie El Abd has returned to advertise for its delectable and mouthwatering oriental and western sweets on the billboards of Cairo with a new OOH advertising campaign after its last OOH campaign.

El Abd Patisserie never ceases to amaze us with its astonishing and cheerful ad copy, highlighting the phrase “The Sweetness of Life'' or “حلاوة الدنيا” that appears on the right specifically in the middle. On the top of the billboard, it appears the brand's logo, while on the bottom, it writes “call us 16437” for delivery. The billboards feature images of various oriental and western sweets made by El Abd Patisserie from Balah El Sham, Plain & Hazelnut Basbousa to  Konafa and more.

You can reveal more about El Abd Patisserie’s campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.   

Campaign Credits

Industry: Foodservice

Brand: El Abd Patisserie

Advertiser: El Abd Foods

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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