Renowned Egyptian bakery El Abd is back on the billboards of Greater Cairo to celebrate the Prophet’s birthday with special shows and delicious pastries.

Over backgrounds full of color and cheerfulness, the ads feature shots of their circus commercial with ad copy that reads “Live the Joy of the Birth Celebration”. Some selected locations include lighting effects that creatively animate the visuals at night, while the whole Out-Of-Home campaign is accompanied by lively shows on the city streets that the brand communicates and shares through their Social Media pages.

The campaign was installed just in time for the second half of November and uses with uni-poles, Gates, Double-decker poles, Lightboxes, and Mega signs on very strategic locations across the Greater Cairo.

El Abd Patisserie lives the joy of the Prophet’s birthday-00El Abd Patisserie lives the joy of the Prophet’s birthday-01
El Abd Patisserie lives the joy of the Prophet’s birthday-00El Abd Patisserie lives the joy of the Prophet’s birthday-01

The Art & Science of OOH

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