HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, has announced the Dubai 2040 new Urban Master Plan that's structured to build revolutionary changes for the city's development in the upcoming 20 years.



With a vision to develop more comprehensive facilities, greeneries, and fully-fledged communities, the Dubai 2040 plan is pledging to create a new era for investments in the city, paving the way for more economic development to greatly enhance the lives of residents in Dubai. The campaign shows up featuring HH Sheikh Mohamed Bin Rashid Al Maktoum, bringing up the novel Dubai 2040 logo, accompanied by the simple but inspiring words "Dubai, the best city for living in the world".



The campaign was seen in the third week of March, appearing on digital billboards by Backlite Media and Hypermedia across Sheikh Zayed Road and Sheikh Rashid Road in Dubai.

Campaign Credits

Industry: Public Administration

Brand: Dubai 2040

OOH Size: Digital Billboard

OOH Agency: BackLite Media | Hypermedia

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | Sheikh Rashid Road | UAE | United Arab Emirates

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