Tycoons always seek to work together to maintain and reinforce their powers and influence on the billboards of Cairo, this is why Etisalat Misr spared no chance to feature the music industry legend, Mohamed Mounir, to promote its latest album after 8 years of zero music activities.

With 47 albums and a music legacy that extends to 3 decades of production, Mounir maintained his spot on the top of the pyramid, while Etisalat is associating with that success as the “Most powerful” network in Egypt. The visuals show the superstar posing on the telecom brand’s familiar green color, while the ad copy encourages you to “Listen to Mounir’s album Bab El Gamal”, announcing that it’s available on “Etisalat Music” and “Qanawat”.

Reveal more about this remarkable campaign, including its OOH types, sizes, budget, and more. Just visit MOOH, Egypt’s and The Emirates’ dedicated OOH media intelligence.

The Art & Science of OOH

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