After reinforcing its outdoor activities on the billboards of Cairo, Rhodes Cheese is back again to promote its latest multi-channel campaign on an outdoor advertising campaign, proving that the difference is clear by featuring Bayoumi Fouad and Sayed Ragab as the brand’s ambassadors.

Snaping shots of the famous TV ad displaying the two stars holding Rhodes Cheese while smiling in confidence, on the other hand, the ad copy sends the straight forward message the brand wants to send to its audience, “Rhodes Cheese”, “Has never been touched”, meaning that the making process of it is 100% mechanical with zero human interference to keep it clean of germs.

Get a deeper insight into this campaign’s OOH types, sizes, districts, and more, please visit Egypt’s and The Emirates’ dedicated OOH media intelligence company, MOOH.

The Art & Science of OOH

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