FMCG Company, Economic Group, has released an outdoor advertising campaign to make its debut with Taw Taw on the roads of Cairo, featuring its brand ambassador, comedian, actor, and radio presenter Khaled Eliesh.

The multi-channel campaign is all inspired by old folkloric singer Hamdy Batchan and his song that turned into the jingle used in Taw Taw’s campaign, to feature Khaled Eliesh as its brand ambassador and jingle performer, while the outdoor campaign is integrated with the TV by snapping some shots from it.

As for the ad copy, it promises that "الناس كلها هتاو تاو" which translates to “Everybody will Taw Taw”.

Visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company and get to know more about Oniro’s outdoor media plan, budget, OOH types and sizes, and more.

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