American fashion company, Polo Ralph Lauren, has been seen on the billboards of the United Arab Emirates with an inspirational out-of-home campaign, reminding us in the holidays that family is who you love.
Polo Ralph Lauren has played a symphony of peace, love, and acceptance on the billboards of Dubai to gather different families of different ethnic backgrounds, races, countries, and even different bloodlines. The visuals display some of these families like The Chen Family, including producer, fashion designer, and founder of the streetwear brand CLOT, Edison Chen, and his wife the gorgeous model Qin Shu Pei from China. Moreover, the Adult Family from Saudi Arabia, and finally the Le Marche Bleue Family from France, all displayed on the billboards with snapshots from the specially made short movie for each family.
The campaign started out in the first week of December with a hoarding in Sheikh Zayed Road, Dubai, United Arab Emirates.
Industry: Fashion & Accessories
Brand: Polo Ralph Lauren
Country: United Arab Emirates
Tags: Branding Campaign | Dubai | Multi-Channel Campaign | UAE | United Arab Emirates | Sheikh Zayed Road
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