The Tahya Misr Holding Company affiliation, Aswaq Misr, has delivered great news on the billboards of Cairo with its presidential social initiative, Mayeghlash Alaik, which translates to “Nothing is unaffordable for you”, offering different goods of consumer electronics, home appliances, fashion wear, furniture & interiors and more, featuring Egyptian comedian, Bayoumi Fouad.
“The presidential initiative to support the Egyptian consumer” is introducing “Big offers” on all the basic life goods of home and personal needs, appearing on a navy blue background, while the superstar and brand ambassador, Bayoumi Fouad, is encouraging everyone to get benefited from the great offers. The bottom side of the visuals includes the initiative’s URL and hotline.
The initiative aims to help out consumers, sellers and traders to move on after the losses that COVID-19 has left the Egyptian economy suffering from, to offer up to 20% off all the previously mentioned goods, in addition to an extra 10% off for “Ration cards holders” as mentioned on the billboards.
You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
Industry: Public Administration
Brand: Mayeghlash Alaik
Advertiser: Aswaq Misr
Region: North Africa
Tags: Bayoumi Fouad | Multi-Channel Campaign | Social Initiative
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