The third-largest burgers restaurant chain worldwide, Wendy's, has shown up on Dubai's billboards with an outdoor advertising campaign to bring up its new, limited-time barbeque burgers for the ones who love it extra smoky.

The OOH campaign has hit the roads to present Wendy's latest invention, the BBQ Cheese Melt, showcasing the mouthwatering new beef and chicken sandwiches, buried under loads of melted cheese and BBQ sauce with your favorite Pepsi for a yummy glimpse that triggers some cravings on the go. The campaign highlights the food delivery service providers as the leading Talabat, Zomato, and Carriage.

The campaign was spotted in the second week of November, appearing on mega-coms across Sheikh Zayed Road, Oud Maitha Street in Bur Dubai, Airport Road in Deira, Hessa Street, and First Al Khail Street, as well as a digital billboard by Group Plus in Hessa Street, and lampposts over Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Foodservice

Brand: Wendy's

Advertiser: Alghanim Industries

OOH Size: Digital Billboard | Lamppost | Mega Com

OOH Agency: Group Plus

[{"id":55,"name":"Group Plus","slug":"group-plus","desc":"","counter":68,"created_at":"2020-11-25 16:49:51","updated_at":"2021-02-27 14:17:07","deleted_at":null,"is_active":1}] [{"id":55,"name":"Group Plus","slug":"group-plus","desc":"","counter":68,"created_at":"2020-11-25 16:49:51","updated_at":"2021-02-27 14:17:07","deleted_at":null,"is_active":1,"pivot":{"article_id":3766,"agency_id":55}}]

Country: United Arab Emirates

Region: MENA

Tags: Airport Road | Awareness Campaign | Deira | Dubai | Hessa Street | Oud Metha Road | Promotional Campaign | Sheikh Zayed Road | UAE | United Arab Emirates | Talabat | Zomato | Carriage | First Al Khail Street

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