The longtime Schweppes has come back on the road of Cairo with an outdoor advertising campaign, featuring the superstars Asser Yassin and Dorra Zarrouk, to announce that "It's time for Schweppes" with the new bottle, appearing after a while of absence since its last OOH campaign in 2019.
The campaign is capturing shots with the two movie stars from scenes of the TV commercial released earlier this month. The humorous campaign is introducing the "New Shape ... New Size" 1.75 Liters bottle, positioning the idea that Schweppes is all what you need to chill out and have your special moment, even if everything is catching fire around you; "Never mind. It's time for Schweppes".
Learn about Schweppes campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
Industry: Food & Beverages
Advertiser: Coca-Cola Egypt
Region: North Africa
Tags: Asser Yassin | Awareness Campaign | Dorra Zarrouk | Product Launch | Multi-Channel Campaign
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